Ring in the New Year with Very Peri - the 2022 Color of the Year
After a year of indecision in 2021 when the Pantone Color Institute couldn’t decide between “Illuminating” (yellow) and “Ultra Gray” as Color of the Year, the “color experts” at the Pantone Color Institute returned to their customary selection of a lone color to represent 2022. Their choice? Very Peri (PANTONE 17-3938), a shade of blue with violet red undertones, not unlike what most people call periwinkle. How did the color experts choose Very Peri for the 2022 Color of the Year? Pantone Color Executive Director Leatrice Eiseman explains: “As we move into a world of unprecedented change, the selection of PANTONE 17-3939 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, encourages courageous creativity and imaginative expressions.” Pantone chose bright and soothing colors last year to symbolize a renewed sense of hope and optimism following the w...