Holiday Shopping in 2020
The good news is we have reached the end of 2020 – a year will forever be remembered by the unprecedented impact it had on our world. The reality is that the worldwide Covid-19 pandemic has ushered in many changes throughout every aspect of our lives, from how we live and work to how we interact and shop. The small-business owner, in many cases the heart and soul of a city or neighborhood, was hit particularly hard by the restrictions, mandatory closings and sudden rule changes that often left them scrambling to keep their lights on. Shoppers too were forced to adapt to new methods of procuring goods and services while trying to remain as safe as possible. There are many lessons to be learned from 2020, but perhaps the most important is refocusing on serving each individual customer and offering them the safest and most efficient way of shopping. When corporations like Amazon allow people to shop for nearly anything they can dream of and have it delivered to their door in two days,...